YouTube to Finally Stop Its 'Annoying' 30-second Ads in 2018

 

YouTube has finally announced it would stop its unskippable half-minute advertisements. It has now announced it would focus on shorter, more engaging formats, according to The Verge.

 

The new development is to take place next year.

 

“We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers,” Google reportedly said in a statement to Campaign.

 

Unskippable ads probably won't go away in entirety, however it remains unclear when exactly in 2018 YouTube will discontinue the 30-second format.