British actor, Daniel Craig shockingly turned down a staggering offer of $50 million to use an Android phone in his latest movie titled 'Spectre'...see why
Daniel Craig
James Bond films are a hotspot for product placement, but sometimes the cost is not worth the potential damage to the character. After the out-of-place $45 million Heineken promotion in Skyfall, the Bond franchise decided to cut back on product placements in Spectre.
That included not giving Bond a smartphone, rejecting offers from both Sony and Samsung made earlier in the year. Sony offered $5 million for Bond to carry the phone, with an $18 million bid to be the exclusive vendor. Samsung offered the same $5 million deal for Bond, but beefed the total payment to $50 million. Both offers were rejected by Bond actor, Daniel Craig and director Sam Mendes, after judging the phones to be too lackluster for Bond.
"Sam and Daniel don't like the Sony phone for the film," said president of worldwide business affairs Andrew Gumpert in an email that was scooped up in the Sony Pictures leak. "In their minds, the Sony phone is not the 'best'."
It seems Mendes and Craig who received the first co-producer credit as James Bond had enough power to overrule the business folks at Eon Productions. The success of Skyfall in 2012 cemented the film duo's position in the Bond franchise, with the producers of James Bond eager to bring both back for Spectre.