As the selfish rush for corporate organisations to partner with Jumoke and use her found fame to elevate their brands, a Lagos-based fashion designer has written an open letter to Nigerian banks who are trying to use her face to sell their brand.
Popular Nigerian fashion designer, style icon and and CEO of Ouch! clothing, Uche Nnaji, has taken to his Instagram to write an open letter to Nigerian banks as they struggle to use Lagos bread seller-turned model, Olajumoke as the face of their brands.
Below is what he wrote;
LETTER TO NIGERIAN BANKS : "As our Economy needs IDEAS & SMEs to survive"
I am still excited and happy that TY Bello allowed God use her to turn around the captivity (circumstance ) of OLAJUMOKE, But I am shocked at the sudden awareness by corporate bodies to JUMP on the band wagon to BLESS and #CELEBRATE her with all sorts of "Gifts" from #Apartments to #Endorsements...As if this act has or will take away all the other #MILLIONS of "OLAjumoke's on our streets searching and waiting for their own TYBello.
The shocker for me is seeing a #Nigerian #bank rushing to make Olajumoke a #brand ambassador when they would not move an inche to SAVE a dying Nigerian #MSME. This action has further shown that most Nigerian Banks seldom grasp their role in growing the #economy, Olajumoke is 1 individual, but a business or an idea the Nigerian bank supports /#celebrate can become a new #Facebook or #Dangote which would create #jobs and feed families.
But clearly most of these bank won't find a student who invented something and take a gamble of supporting the lad, not to talk of taking risk with established growing businesses all because there is no #SENSATION to it.
Dear Nigerian banks when you support Small growing businesses they will create more jobs and get more OLAJUMOKE's off the #streets
My name is Uche Nnaji and I create JOBS.