Posted by Samuel on Fri 07th Mar, 2025 - tori.ng
The actress explained her foray into show promotions, a predominantly male dominated industry.
UK-based Nigerian promoter Adenike Adeniji, also known as Anik Entertainment, has claimed that genuine love is lacking in the Nigerian entertainment industry.
In a recent chat, Adeniji opened up about the challenges she faced when starting out as an entertainment promoter saying, “Promotion is a very tough job and you have to be strong, and also be a very hard working person to delve into this type of profession or business.
"It’s tough getting other promoters to support you when you are new in the business. You barely see someone that will genuinely love you, support you or your brand especially when you are upcoming and you are just starting.”
Explaining her foray into show promotions, a predominantly male dominated industry, Adeniji said, “I’m a lover of good music and I’m so much in love with entertainment. Right from onset I’ve always loved entertainment.
"I once acted in about two home video movies in 2005 but I got discouraged by my parents who did not encourage me so I quit. Right now, I promote events. I bring in artists into the UK for shows. I still love acting, but I’m planning to go into movie productions and become a producer. I’m currently working on some movie projects.”
Speaking about her visions for her brand, Anik Entertainment, Adeniji said, “I’m just taking things one step at a time, especially when it comes to this entertainment industry.
Promoting, acting, movie production, I want to take things easy as much as I can, because I realized that the industry is mostly filled with fake people. They don’t love you, it’s mostly about fake love. And me, I’m a lover girl. I love love, and me, I like to be real and transparent with people. But I see myself doing more movie productions.”