Drawing a comparison between creative content and crude oil, he said both hold massive potential when properly harnessed.
Popular skit maker and actor, Broda Shaggi has revealed the hurdles creatives face in the industry.
According to him, creatives in Nigeria face a lack of access to funding.
Broda Shaggi noted that the talent and ideas are there.
In a post on Instagram, Shaggi highlighted the importance of intellectual property (IP) in helping creatives secure financial support. He urged content creators to begin viewing their work as valuable assets capable of generating wealth.
Drawing a comparison between creative content and crude oil, he said both hold massive potential when properly harnessed.
According to him, by leveraging their IP as collateral, creatives can unlock millions or even billions in funding, paving the way for greater innovation and long-term career growth.
He said, “One of the biggest hurdles we face in the creative world isn’t talent or ideas, it’s access to funding. So here’s the real question. How can we, as creatives, unlock financing by leveraging our Intellectual Property (IP) as collateral?
“I recently had the privilege of attending a powerful event hosted by the CREAM platform where thought leaders dove deep into this exact topic. The key takeaway? Content is the new crude. Just like oil built empires, your creative output has massive untapped value. So if you’re a creative, keep creating. Your IP isn’t just art, it’s an asset. One that can open doors to millions, even billions”.