He explained that the tech gurus unlike A&R experts, are more focused on trendy artists.
Nigerian rapper, Erigga has pointed accusing fingers at tech gurus and influencers in the Nigerian entertainment industry.
According to him, they are impacting the industry negatively.
The rapper claimed that quality of music started declining after tech gurus replaced traditional A&R experts in sourcing and grooming talents.
He explained that the tech gurus unlike A&R experts, are more focused on trendy artists because they are more considered about numbers and not talented artists or quality music.
“Everything begin spoil when the Tech Bros enter music come replace actual A&Rs wey know talents, wey know how to nurture and groom talents.
“Tech guys don’t care about the music, what they care about is numbers and the metric with which to get these numbers. They can’t actually scout talents. So, what they do is scout momentum. It’s not like they really care about the artist, they care about the momentum. So, when the momentum drops, they go to the next person.
“With the entrance of tech gurus, people no longer chase talents anymore, but numbers,” the rapper expressed.
Erigga also expressed concern over the divided and short attention span plaguing the music business currently due to the activities of social media influencers.
“Back then, an artist’s competition used to be his fellow musicians. But right now, you fit just drop one hot track like this, next thing – GehGeh and VeryDarkMan don dey fight and the public attention will move from your song to their saga,” he lamented.