Posted by Samuel on Sat 21st Mar, 2026 - tori.ng
Kosoko acknowledged that while dancing to promote movies is “not the best,” it has proven successful for certain actors, notably Funke Akindele.
Veteran actor Jide Kosoko has weighed in on the growing trend of actors dancing to promote their films, describing the approach as unconventional but noting that it can be effective for some.
He made the comments during a recent appearance on the TVC Breakfast Show, on Friday, March 20.
Kosoko acknowledged that while dancing to promote movies is “not the best,” it has proven successful for certain actors, notably Funke Akindele.
He explained that the strategy, which she pioneered, has yielded tangible results.
“There is nothing bad about that style for her, but I’m telling you it is not the best,” Kosoko said.
“There should be a more organised way of promoting our movies. I’ve traveled a lot, and I know that people elsewhere, even actors, don’t dance about their movies. That is not the standard. But unfortunately, our environment is different.”
Kosoko emphasised that while the approach might not align with global norms, it works in the local context.
“Funke thought it was wise to do something that can bring attention, and she did it. And it’s working for her and a lot of us too. At the end of the day, what you are looking for is returns.”