A Nigerian entrepreneur has been voted as the ambassador of the bleachers in the most populous nation in Africa.
The mind-boggling transformation of Pela Tonye Okiemutie
A tentative survey showing top African countries whose women undergo skin bleaching recently went viral, putting Nigeria on top of the list with at least 77% of women in the country bleaching.
A screenshot of the research on bleaching
In as much as the statistic is debatable, there is a Nigerian from the South-south part of Nigeria who physically transformed himself from 'black to white' and has lured thousands of Nigerians into skin bleaching despite the hazards involved.
Nigerian cosmetologist, Pela Tonye Okiemutie, ‘the bleaching expert’, could literally compete with TB Joshua when it comes to the world or miracles. His cosmetological miracles include his own personal journey through bleaching, as well as helping many Nigerians and indeed people around the world realize the dreams of having a lighter skin tone.
The business of whitening lotion is a multi-million dollar business which some businessmen have already built an empire around. Pela is not an exception; he has been reported to own a multi-million-naira mansion in Lagos.
His Pels International Skincare business include products as well as a spa, where clients can get personal pampering.