As many as six friends have all turned up to their friend's wedding wearing the same kind of dress but without planning it at all.
The guests turned up for the wedding in the same dress by mistake
Looking at the photo above, you'll be forced to think that this was a bride posing with her maids.
However, these six women are actually all guests, who arrived at the wedding in the same £95 Forever New dress without planning it.
The hilarious mishap prompted one of the women to post on the clothing label’s Facebook page, encouraging use of a “bridal registry” to help others avoid the blunder they did.
Sydney-based Debbie Speranza, who is standing on the right-hand side of the bride, wrote: “You really should start a bridal registry so that your customers can inquire whether anyone else has purchased one of your dresses for the same event.”
The comical post, written on Sunday, has since gone viral with over 38,000 likes and 9,000 amused comments.
“No we are NOT the bridesmaids just the guests. Think I deserve a gift voucher for all this advertisement [sic]”, she joked.
Social media users saw the funny side and applauded the women for looking so glam.
“Hahaha!!! This is priceless. Beautiful dress,” wrote one Facebook contributor, as another added: “OMG worst nightmare.”
“It looks good on all of them too!” posted one admirer, as another said: “Hehehe I thought oh wow I love their bridesmaid dresses! Lol… just shows you all have good taste.”
One woman believed the best way to handle the situation was to “laugh it off”.