If Kim Kardashian has proven anything, it's that big bums are big business. It's not just women who want a bum lift. Bottom-boosting pants for men are made to measure for gentlemen hoping to enhance their buttocks
It isn't just women getting in on the bum-boosting action. Indeed, a new range of made-to-measure pants that promise to help enhance a man's behind have been unveiled. So for all the men lacking in the bottom department wanting to add a little something extra to their behind, there is finally a solution.
D.HEDRAL - the underwear brand formerly fronted by rugby player and model Thom Evans, has created a collection of pants to boost a man's behind.
Recognising that not all men share the same body shape and taking note of the rise in demand for better fitting, comfortable underwear, the company developed the £33 concept.
Unlike traditional underwear, which only accounts for waistline measurements, the brand say its briefs take the full spectrum of the bottom into account.
The briefs are made with Angle Fit Technology that promises to perfectly embrace and enhance the derrière’s natural roundness and add extra support in all the vital places.