According to a report by The Sun UK, a man's head was crushed in a freak accident involving an electronic VIP seat at a cinema in Birmingham — leaving him with "serious injuries".
The movie-goer is said to have become trapped by moving a footrest at the Vue Cinema in Star City while a movie was showing.
It is believed he dropped his phone under the luxury "Gold Class" seat and as he searched for it the electric footrest clamped on his head.
The man's partner frantically tried to free him and staff rushed to help as he was crushed last week, witnesses told Birmingham Live.
A source told the site: "The Gold Class seats are electric reclining seats. He bent down to look for his phone. At this point the leg-rest was in an upright position.
"But as he stuck his head underneath to have a look, the footrest clamped down onto his head."
They added: “He was stuck and panicking. His partner and staff tried to free him but couldn’t."
An ambulance was called and the victim was rushed to hospital with serious head injuries.
A spokesperson for Vue Cinemas said: “We can confirm an incident took place on Friday March 9 at our Birmingham Cinema, of which a full investigation is underway.
“We are committed to helping and assisting those involved and respect their wishes for privacy and no publicity.”
Vue at Star City has 25 screens including three Gold Class theatres.
The company’s website says: “The Gold Class ticket price includes complimentary popcorn during your film and is strictly for over 18’s, offering luxury seating with a fully licensed bar and an enhanced viewing experience.
“Gold Class customers are welcome to visit the Gold Class bar to enjoy a drink before and during the screening.”