A shocking video which emerged online and is making the rounds on social media, shows the moment several men brutally slap each other in the face in bizarre competition for prize money.
In an apparent show of strength, some Russians have been captured on camera brutally slapping one another with an open palm in a bizarre 'slapping competition' in Moscow, the nation's capital.
According to
Dailymail UK, the painful competition took place on April 29 at the Sarychev Power Expo, sees the Russians faces redden as the audience cringe, wince, and moan in the background.
Contestants of the competition appear increasingly apprehensive as their faces bruise, and their features swell.
It was gathered that the competition, Sarychev Power Expo aims to promote power sports, patriotism and the strongest men in Russia. The event was organised by bench press world record holder Kirill Sarychev.
The expo attracted bodybuilders and power-lifters, some who were willing to slap each other in the face. Participants were knocked out in an elimination-style competition, they continued to slap each other on the face until one surrendered.
The winner, Yuriy Kuzmin from Nizhny Novgorod, took home a grand prize of 25,000 rubles (£296.50) and later joked on social media taking home the trophy was 'really hard-hitting'.
Watch video below: