Don Jazzy, the CEO and President of one of Africa's largest and most prominent music record label in Africa, Mavin Records, has revealed secrets to his success story.
In a recent chat, Don Jazzy revealed the secret of his label’s success.
He said, “I think I was born to do this. There are other record labels doing well also but in my research, I don’t think there’s any record label that’s as passionate about the careers of their artistes as much as I am.
"I’m over passionate about my artistes. Until the last man blows, I am not happy, I think about their success before I think about making money, but most labels are always interested in making back the money they’ve invested and making profit. Don’t you ever worry about the money you spend and the possibility of not recouping it.”
He further spoke about his non-greedy approach to artiste management .
“I believe in the talent that God has given me, and I believe I’ll make many more hit songs, so if you believe in what you are doing and you work very hard, money will come. You don’t need to be greedy and expect to make all the money in the world when your artiste is not making money. Sometimes my lawyers tell me the way my artiste contract is set up is wrong because I’m cheating myself with the sharing formula, but I don’t think I’m cheating myself. I think I’m making my artiste very comfortable and in the long run, we’ll be fine because I care more about my name and the glory than the money, but most labels care more about the money than the glory.”
The ace music producer did not give the exact figure he has invested in his artistes, but however, said he has made ‘stupid’ money in the business, so much so that he is comfortable.
His record label oversees the musical career of six artistes including Tiwa Savage, Dr Sid, D Prince, Reekado Banks, Korede Bello and Di’ja; seven, if you include Don Jazzy himself.