Why I Bought Into Basketball Franchise, Lagos Islanders - Sound Sultan Reveals

Naija Ninja boss, Sound Sultan, who recently made a foray into the business of sports, has spoken about his involement with the latest bride in Nigerian Basketball League, Lagos Islanders.

The singer and basketball lover, joined the team's management as part owner in September of 2014 and since then, he has been using his brand as a successful singer, to attract fellow celebrities and fans to watch Lagos Islanders games live.

Celebrities that have watched Lagos Islanders game live at the team's Landmark Events Centre include M.I, Jim Iyke, Ice Prince, Jerry Ogbodo, former Miss World, Agbani Darego, Caroline Danjuma and Kunle Afolayan among others.

In an interview with Nigerian Entertainment Today, the 'obalola' singer explained his relationship with the basketball franchise.

"This time around a group of young men came together with the aim of taking basketball in Nigeria to another level and get new converts to buy into the basketball industry. So for us, we have a man called Damoye, who was the incumbent owner of the team, we have Ugo Udeze, Tajudeen Sulaiman and myself. I actually used to play for Dodan Warriors. So, we all came together like Voltron and we all have our strong points. Damoye has owned the team for the past 8 years and he understands the politics involved in the industry and he guides us in the right direction, Ugo Udeze is the only certified African Agent in the NBA as one of us, he understands the level at which the NBA operates and can infuse into the Nigerian industry as well", he revealed.

Sound Sultan, however, refused to state how much of his personal money has been invested on the team, saying he did it for the passion.

"If you look at me I don't ever put monetary values on anything I do because you can't monetise me. For me, whatever I do, be it my cars, house, I don't have to tell you how much I bought it because it's passion driven", he added.