A British pensioner died watching a horror movie about a demonic doll in a cinema on holiday in Thailand.
Bernard Channing, 77, had gone to see paranormal chiller Annabelle Comes Home on Tuesday night while visiting tourist hotspot Pattaya.
But when the film finished and the lights were turned on a shocked cinema-goer next to the OAP tourist saw he was dead.
The ''shaken'' woman shouted for staff to help and called the emergency services at 8pm local time.
Bernard, from Gedling, Notts., was pronounced dead inside the venue.
His body was taken away by a side door and loaded into an ambulance.
Local resident Monthira Phengrat who arrived at the cinema after the death, said guests were ''very upset''.
She said: ''There were some people at the entrance talking with staff. They were in the cinema where the man died and they were very upset.
"They were shocked by what had happened. Some people had been sitting near the dead man.
''The cinema staff were very concerned and they tried to prevent anybody from seeing what was happening. We were prohibited from taking pictures.''
A shocked cinema goer raised the alarm when she saw his body after the lights went onCredit: Viral Press
Bernard had been sitting next to someone, but it is not clear if they were together or what their relationship was.
He is listed as the director of a Lloyd Channing (Shop Equipment) Ltd alongside several other people from the region.
Police said that Bernard's body had been taken to the hospital in the Banglamung district where a post mortem examination would be performed to establish how he died.
SECOND HORROR DEATH
Annabelle Comes Home is the third Annabelle horror film, and seventh in the Conjuring horror franchise.
It is the second time someone has reportedly died watching a film in the Conjuring series at a cinema.
In 2016, a 65-year-old man from India had a heart attack watching The Conjuring 2 on the big screen.
Police Lieutenant Colonel Polpattham Thammachat said: ''Police were notified of the death at 8pm inside the cinema in a shopping mall.
''From the preliminary investigation it was not known how the foreign man had died but doctors will conduct an autopsy to establish the true cause of death.
''We are not looking for anybody else connected to the death. We do not believe there was suspicious foul play.
''The British Embassy have been contacted to pass on details of the incident to the relatives of Mr Channing.''