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Why Innoson Will Not Be Using Farouq Osuolale's New Logo Now

Posted by Thandiubani on Thu 06th Feb, 2020 -

A hybrid new logo designed for Innoson Motors by Nigerian, Osuolale Farouq will not be used by the company.

Innoson motors will not be using Farouq's design
A brand designer, Osuolale Farouq has given an update on Twitter about the new company Logo for the Innoson Group which he designed that got many people talking.
The design later got the attention of Innoson CEO, Innocent Chukwuma.
He has now given update on the development.
He took to his Twitter page and wrote: 
Update: Meeting with the Chairman:
On the 30th of January, 2020. After a tour around @innosonvehicles‘ factory, which was eye-opening. I met with the Chairman, Dr. Innocent Chukwuma, at his home in Nnewi, Anambra. The meeting started at a good pace. We talked, laughed.
The chairman commended me for a job well done on the logo. However, he mentioned that he won’t be using the logo now. He explained that this is because a rebrand is going to be a costly project for a manufacturing company like Innoson. Stating the factors, it’s“quite understandable why.
A rebrand will surely be of significant effect and can only be done if a specific target can be met *which is why the company needs every Nigerians’ support*. Not to leave out the fact that I was well-compensated, and he encouraged me to keep working,“doing what I do best – Branding.
I did show him the other designs (see some below) I made for the company, and he said the organization would have me aboard whenever a new project takes place. In all, I made new friends and got to understand how things work there too.
With this, I’ll implore every Nigerian to support them in any way they can; that way, we get to progress together, which will also boost our standard and economy as a nation.
I also use this opportunity to thank God and appreciate every single person that made this moment possible for me. Without you guys, I wouldn’t have gotten here. I sincerely appreciate it.

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