Bad boy, Sean 'Diddy' Combs, recently released the ad for his latest fragrance '3 AM', which features his longtime girlfriend, Cassie.
However, the ad was considered too steamy that giant departmental store, Macy's, refused to run them until the rapper-turned businessman edits some of the footage the company was uncomfortable with.
According to Page Six, which viewed the original clip for the ad, Cassie’s breast is exposed and is grabbed by Combs, who wears a suit.
Among other scenes considered adult content, Cassie's also shown unclad and straddling Diddy.
Meanwhile, it was learnt that Mr. Combs has agreed to recut the risque sequences to get approval from Macy's execs to run the ad in its stores, however, the changes mean there could be a delay in the official launch of 3 AM this week.
See photos from the TV ad below:


