What I Miss Most Since Stepping Down As Choc City CEO - Audu Maikori

 

Audu Maikori is one name that needs no introduction as far as entertainment goes in Nigeria especially after grooming from scratch, Cholocate City Music, to become one of the most formidable record labels not only in the country but Africa as a whole.

In an interview with Daily Trust Saturday, Audu, who recently stepped down as CEO of the label after 10 years to become President, Chocolate City Group, revealed what he misses most about being head of Chocolate City Music.

"I will miss hearing new music and saying we would need to work on that, or discovering new talent. For example, yesterday I spent the whole day with the top management of a label, met with the artistes and was so excited", he revealed.

On what stands out as his most memorable experience since the inception of the record label, which is now headed by Jude 'M.I' Abaga, the legal practitioner turned boardroom exec, said "There are quite a few memorable experiences, but the most exciting was when I heard our record being played on radio in Lagos, seeing our video played on TV, seeing the logo and the brand. Another highlight was in 2007 when I won the global award for International Young Music Entrepreneurship. That was a major highlight because it was not just in Nigeria but across the globe, and the fact that it was a win not only for me but for Nigeria as a whole. In the history of those competitions, only two Nigerians had won, one in design and the other in music. In 2011 we won the African Awards for Entrepreneurship among 48 countries and 3, 300 applications. It began to authenticate the fact that what we had was a pan-African dream and vision and not just something that started from Abuja and moved across the country, but beyond the shores of Nigeria".