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Selfish or not? Kylie and Kendall Jenner trademark their first names

Posted by Daniel on Mon 04th May, 2015 - tori.ng

The two other half-sisters of the Kardashians, Kylie and Kendall Jenner, have trademarked their first names. According to a TMZ report, once the legal works are concluded, the girls' first names will become unavailable for use by any other person or entity in the US entertainment industry.

Call it greed, selfishness or business acumen, but the Jenner sisters - Kendall (19) and Kylie (17), have trademarked their names. Yes, you read right!

What that means is nobody in the US entertainment industry will be able to use their names as a means of identification.

According to a report by TMZ, the move is all part of the “Kardashian’s blitzkrieg campaign”.

Read the report below:

We've learned Kylie Jenner has filed an application last month to trademark her first name to "entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture”.

Kylie also wants to mark her territory for personal appearances "by a celebrity, actress and model".

Although someone might theoretically use the name "Kylie" with a different font, K.J.'s lawyers could swoop in and argue it creates confusion among consumers. So Kylie Minogue, move over.

BTW ...Kendall has filed an application to trademark her first name for the same purposes.

So watch your ass, Ken Doll.